Market Response Models Econometric & Time Series Analysis --*English

Тема в разделе "Литература", создана пользователем mitter, 12 мар 2007.

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  1. mitter

    mitter

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    Market Response Models Econometric & Time Series Analysis:
    This second edition of Market Response Models:
    • places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter.
    • splits the design of response models into separate chapters on static and dynamic models.
    • discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data.
    • emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion.
    • demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts.
    • includes a new chapter on sales forecasting.
    • adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives.
    http://rapidshare.com/files/8472832/Market.Response.Models.Econometric._.Time.Series.Analysis.rar
     
    SolarWind нравится это.
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