[На английском] ay Per Click Search Engine Marketing For Dummies

Тема в разделе "Материалы по SEO", создана пользователем morfey2005, 22 окт 2008.

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  1. morfey2005

    morfey2005

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    Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
    By Peter Kent

    [​IMG]
    Publisher: For Dummies
    Number Of Pages: 384
    Publication Date: 2006-02-06
    ISBN-10 / ASIN: 0471754943
    ISBN-13 / EAN: 9780471754947
    Binding: Paperback


    Product Description:

    Plan and launch your PPC campaign and keep track of its progress

    If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

    Discover how to
    Use the right keywords to trigger your ads
    Figure your breakeven point
    Write ads that reach your customers
    Calculate return on investment
    Use geo targeting
    Track your ad results
    http://ifile.it/pjbvwok/0471754943.zip
     
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