Ищу: Robert W. Bly (Bob Bly) - любые книги

Тема в разделе "Литература", создана пользователем morfey2005, 26 авг 2008.

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  1. morfey2005

    morfey2005

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    Ищу: Robert W. Bly (Bob Bly) - любые книги

    Перечень книг, можно посмотреть здесь
    http://www.bly.com/newsite/Pages/publications.php
     
  2. BACZ

    BACZ

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    kox13 нравится это.
  3. Odnovremenno

    Odnovremenno Создатель

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    kox13, zazunya и morfey2005 нравится это.
  4. morfey2005

    morfey2005

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    нашел книгу
    The Lead Generation Handbook: How to Generate All the Sales You'll Ever Need -- Quickly, Easily, and Inexpensively
    By Robert W. Bly
    [​IMG]

    Publisher: AMACOM
    Number Of Pages: 336
    Publication Date: 1998-08-19
    ISBN-10 / ASIN: 0814403638
    ISBN-13 / EAN: 9780814403631
    Binding: Hardcover


    Book Description:

    THE LEAD GENERATION HANDBOOK How to Generate All the Sales Leads You'll Ever Need -- Quickly, Easily, and Inexpensively

    All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to multiple marketing techniques for generating sales leads in every imaginable way.

    Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers direct mail (letters, postcards, entire packages, and more) * telemarketing * inquiry advertising * publicity and public relations * seminars and presentations * trade shows * the internet * CD-ROMs and more! Bob Bly explains how to design a lead-generation campaign, create an irresistible offer, monitor and measure results -- and how to turn those leads into sales!

    ROBERT W. BLY (Dumont, NJ) is a copy consultant and author specializing in business-to-business marketing. He has written lead-generating materials for IBM, AT&T, Grumman Corp., UniSys, and many other leading companies.
    http://ifile.it/5x7dvwf/2437__9780814403631__9780585033778__0814403638.tar.gz
     
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  5. zazunya

    zazunya Создатель

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    Спасибо за Блая.А нет его миникурсов?Аудил и(или) видео?
     
  6. morfey2005

    morfey2005

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    Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
    By Robert W. Bly

    [​IMG]
    Publisher: Wiley
    Number Of Pages: 288
    Publication Date: 2002-11-22
    ISBN-10 / ASIN: 0471236098
    ISBN-13 / EAN: 9780471236092
    Binding: Paperback


    Product Description:

    Make Your Business Thrive in Any Economy

    From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy.

    Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good.

    Fool-Proof Marketing offers hands-on advice, including:
    Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime
    Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales
    Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate
    The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value

    With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.
    http://rapidshare.com/files/149375995/0471236098.zip
     
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  7. kox13

    kox13

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    Перезалйте это -
    Robert W. Bly
    Webster's New World Letter Writing Handbook

    Кто успел скачать.
    А то ссылка померла:confused:.
     
  8. Stodva

    Stodva Создатель

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    http://rapidshare.com/files/89078957/Webster_s_New_World_Letter_Writing_Handbook.zip
     
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  9. morfey2005

    morfey2005

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    The Encyclopedia of Business Letters, Fax Memos, and E-Mail

    После долгих поисков.... самым дорогим делюсь!

    The Encyclopedia of Business Letters, Fax Memos, and E-Mail
    By Robert W. Bly
    [​IMG]
    Publisher: Career Press
    Number Of Pages: 288
    Publication Date: 1999-04
    ISBN-10 / ASIN: 1564143759
    ISBN-13 / EAN: 9781564143754
    Binding: Paperback


    Product Description:

    Here is the most complete and up-to-date resource of model business correspondence for every conceivable occasion. From sample letters, memos and e-mails, this guide allows the user to use samples as is, or adapt for their own purpose. This book contains more than 300 model documents demonstrating the key elements necessary to convey the writer's message. Easy organization allows user to quickly identify the specific letter needed.




    --------------------------------------------------------------------------------

    Summary: A good companion
    Rating: 5

    Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.



    Summary: Awesome Book
    Rating: 5

    This is a handy book that can be used for years to come. It covers a broad spectrum of subjects relating to communications.



    Summary: The Encyclopedia of Business Letters, Fax Memos, and E-Mail
    Rating: 5

    Exceptional Book, full credit to the Author, this is the best book I have come across, I will recommend this to everyday Jo bloggs user like myself who were struggling to right decent letters.



    Summary: Little guidance
    Rating: 2

    This was very basic and had few examples to choose from when trying to form a letter. What little guidance received was common knowledge. This is best suited for high school students.



    Summary: This Is An Indispensable Business Writing Guide!
    Rating: 5

    The use of Internet technology has made the effective communication of thoughts and ideas in a variety of formats and styles possible. Good Website design alone, however, does not assure that one's intended business message will get across as well as planned and hoped for. Good writing and presentation skills are also important factors to consider in the overall communication process.

    Robert Bly has written The Encyclopedia of Business Letters, Fax Memos, and E-Mail to assist people to create a variety of important business correspondence that can be put to use in the office and online. Bly, the author of The Copywriter's Handbook, offers his readers some quick solutions to meeting many practical business correspondence needs. He provides plenty of samples throughout the book that cover a broad range of business needs, including correspondence with colleagues, vendors, employees and employers, customers, handling complaints and requests, making collections, and producing sales and direct marketing letters.

    Readers will be impressed with the ease with which they can learn to create their own business letters. Following the guiding principles, samples, and instruction in this book will result in generating favorable responses in making sales, marketing products and services, issuing warnings for poor worker performance, making the firing of people much easier to accomplish (gulp!), terminating services, apologizing for poor performance, and many other tough real-life circumstances they are likely to face in the business world someday!

    Bly offers some very helpful tips on customizing letters to meet specific circumstances such as time-sensitive communications, varying message tone, generating favorable responses with creative wording, and preparing correspondence intended for faxing and e-mailing. Bly cautions his readers by reminding them that once someone sends an electronic communication there may be no way to stop it from reaching its destination. Watch your words and emotions!

    Readers will learn how to produce many top-notch communications for any purpose, including office correspondence, faxes, e-mail, newsgroups, and Website design use. This book will assist business people of all levels of experience to get any message across much easier with more confidence! This is an indispensable business writing guide. Look good in print and online! Highly recommended for novice business owners!

    http://rapidshare.com/files/164406106/1564143759.rar
     
    kox13 нравится это.
  10. morfey2005

    morfey2005

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    Getting Started in Speaking, Training, or Seminar Consulting

    Getting Started in Speaking, Training, or Seminar Consulting (Getting Started In.....)
    By Robert W. Bly

    [​IMG]
    Publisher: Wiley
    Number Of Pages: 260
    Publication Date: 2000-11-27
    ISBN-10 / ASIN: 0471388823
    ISBN-13 / EAN: 9780471388821
    Binding: Paperback


    Product Description:
    How to make a living speaking, training, and running workshops and seminars

    Expert Bob Bly shares his secrets for earning $1,000 to $5,000 a day, or more, as a self-employed speaker, lecturer, or trainer. He shows readers, step-by-step, everything they need to know to become polished speakers, create winning presentations, find a market niche, set fees, get bookings, and much more. Aspiring speakers will learn about the corporate training market-who buys training, what the hot topics are, how to package and sell training courses, and what to charge.

    Bob Bly (Dumont, NJ) is an independent copywriter, advertising consultant, bestselling author, popular lecturer, and highly successful trainer.



    Summary: Excellent!
    Rating: 5
    A great book for someone contemplating entering the speaking/seminar business. I discovered the National Speakers Association through this book.


    Summary: Bly provides excelent overview
    Rating: 5
    Any aspiring to mid-career speaker will find most of this book's content highly useful.


    Summary: Lacking
    Rating: 2
    Nothing new here. For basic advice it is a passable book, but hardly of much value for serious candidates.


    Summary: Some good info...
    Rating: 3
    If you've not had any exposure to the process of managing a speaking career, this would be a good overview book for you. Good information, easy to read, and some practical examples. The last 100 pages or so are sample letters, lists of associations, etc. which may or may not be useful to you.


    Summary: Not much help.
    Rating: 2
    This book will not lead you to a single speaking engagement. If you are serious about the speaking business contact the National Speakers Association.

    http://rapidshare.com/files/146677361/0471388823.zip
     
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