[На английском] Marketing Through Search Optimization: How People Search and How to be found on the w

Тема в разделе "Материалы по SEO", создана пользователем morfey2005, 8 авг 2008.

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  1. morfey2005


    30 янв 2008
    Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web
    By Alex Michael, Ben Salter

    Publisher: Butterworth-Heinemann
    Number Of Pages: 256
    Publication Date: 2007-12-31
    ISBN-10 / ASIN: 0750683473
    ISBN-13 / EAN: 9780750683470
    Binding: Paperback
    Product Description:

    This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

    Explains why and how marketers can and must optimizetheir sites for searchability from the outset

    Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

    Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting
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