[На английском] StomperNet – Stomping the Search Engines 2.0 SEO Course

Тема в разделе "Материалы по SEO", создана пользователем BadMotherFucker, 26 окт 2010.

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  1. BadMotherFucker

    BadMotherFucker Модератор (Core Team)

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    StomperNet – Stomping the Search Engines 2.0 SEO Course

    You’ll find step-by-step training on nearly every aspect of Internet Marketing and Online Business under the sun from the sharpest marketing minds on earth.

    Just a few of the topics covered include SEO (search engine optimization), Testing, Social Marketing, PPC (pay-per-click), Syndication, Blogging, Video Marketing, E-Commerce, Design, Outsourcing, Copywriting, and Much, Much More…
    The key to having this amazing content available means that you get immediate answers. When you get stuck on something or realize that one of the topics above isn’t your strong suit, you have the power to change that right away.

    Содержание:
    Module 1: Introduction
    * Benefits of SEO
    * Short Term Tactics: Spam & Deception
    * Short Term Strategies: Low-Value Sites
    * The Stomper Way: Aggressive White Hat

    Module 2: How Search Engines Work
    * Meet the Players
    * Understanding the SERPs
    * Search Engine Tech – Crawling
    * Search Engine Tech – SERPS
    * Search Engine Ranking Recipes

    Module 3: Keyword & Content Strategy
    * Keyword Strategy Concepts
    * Keyword Research & Discovery
    * Mapping Keywords to Content
    * Competitive Research
    * Tools

    Module 4: Site Structure
    * Site Structure Concepts
    * Designing for Crawlability
    * Anchor Text & Link Reputation
    * Canonicalization & Duplicate Content
    * Using Redirects
    * Improving Your Indexing
    * Review & Takeaways

    Module 5: Optimizing Content
    * On Page SEO Introduction
    * Getting Your HEAD Together
    * Optimizing Page Structure
    * Get Your BODY In Shape
    * Creating Unique Content
    * Robots.txt Tutorial

    Module 6: Link Building & Promotion
    * Link Building Concepts
    * Assessing Your Position
    * Vertical & General Directories
    * Link Targets & Link Bait
    * Marketing & Promotion

    Module 7: Improving Results
    * What To Measure
    * How To Measure
    * Planning & Processes
    * Review & Resources


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