[На английском] SEOMoz.org - SEO Guides

Тема в разделе "Материалы по SEO", создана пользователем BadMotherFucker, 24 окт 2010.

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  1. BadMotherFucker

    BadMotherFucker Модератор (Core Team)

    13 ноя 2009
    В данном топике будут опубликованы все SEO Guides из SEOmoz Store.

    1. The Professional's Keyword Research Guide
    The Professional's Keyword Research Guide

    This 75-page, in-depth study of keyword research shows how to perform successful research into the relative volume of search terms and phrases along with an immensely detailed look at 10 unique keyword research tools (both free and paid). The article also delivers an excellent step-by-step guide to keyword usage, dodging keyword cannibalization and enticing visitors to click on your site in the search results.

    URL - http://www.seomoz.org/items/view/6

    Ссылка на скачивание:

    2. The Professional's Guide to Advanced Search Operators
    The Professional's Guide to Advanced Search Operators

    This article is designed as all-in-one guide to advanced searching and using advanced search operators to help resolve SEO issues or get answers to SEO problems. Offering the detailed coverage of three major search engines (Google, Yahoo, and MSN), the guide also illustrates how the search queries can help with important SEO issues: competitive analysis, keyword research, SEO site diagnostics, and link building. Additionally, the article covers other search engines, search related services, and valuable online SEO tools. Table of Contents: 1. Introduction: Who is This Guide For? 2. How & When to Employ Tools, Queries & Web Services 3. Valuable Web-Based Tools for SEOs 4. Advanced Search Queries * Google Queries * Yahoo! Queries * MSN/Live Queries * Comparison of Advanced Search Operators Across Google, Yahoo! and MSN * Other Engines & Query Sources 5. Valuable Search-Related Services on the Web 6. Closing: Employing Queries, Services & Tools for Direct ROI .

    URL - http://www.seomoz.org/items/view/13

    Ссылка на скачивание:

    3. The Professional's Guide to Link Building
    SEOmoz - The Professional's Guide to Link Building

    This article serves as a guide to defining and understanding what link building is, why links are important for a website and its rankings, and how to obtain links to one's website. It covers various link building strategies and also provides information on various tools that help the link building process. Concluding this article is an appendix of tools for easy access.

    URL - http://www.seomoz.org/items/view/7

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    4. The Professionals Guide to Pagerank Optimization
    SEOmoz - The Professionals Guide to Pagerank Optimization

    This article serves as a comprehensive guide to both the theory behind Google's PageRank algorithm and how SEOs can structure websites and sculpt links for optimal PageRank returns. Complete with detailed diagrams and simple yet effective examples, the article goes far beyond the traditional understanding of PageRank as a one-to-ten metric, displayed in the toolbar. The guide also covers the numerous ways in which links and pages can be modified to efficiently control the flow of PageRank around a website or a network.

    URL - http://www.seomoz.org/items/view/14

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    5. The Illustrated Guide to Building a Search-Friendly Website
    The Illustrated Guide to Building a Search-Friendly Website

    This guide was developed specifically to help website developers, executives, marketing personnel and online publishers navigate the often-complicated process of launching or modifying a website to enable the highest potential of traffic from the major search engines (Yahoo!, Google & MSN). Inside, you'll find a carefully organized set of processes with tips, examples and illustrations that highlight the challenges and expose the opportunities for building a search-friendly website. Luckily, we've mixed in a bit of humor and a plethora of illustrations to help keep the material engaging.

    Sections in this Guide:

    - Why Search Engines Require Specific Architecture
    - What Makes Sites Search Engine Friendly
    - Usability and Search-Friendliness

    2.Basics of Search Engine Friendliness
    - Spider-ability
    - Keyword Targeting
    - Site Architecture
    - Appealing to Linkers

    3.Designing Site Architecture
    - Category Structuring
    - Creating Broad > Narrow Topical Relevance
    - Flat vs. Deep Architecture

    4.Technical Issues
    - Spider Accessibility
    - URL Structures
    - frames
    - Parse-able Code
    - Flash, Java, Audio, & Video
    - AJAX & javascript
    - File Extensions & File Types
    - Server, Hosting, & IP Issues

    5.Keyword Targeting
    - Heads & Tails of the Search Demand Curve
    - Title Tags
    - meta Description Tags
    - Header Tags
    - Document Text
    - Avoiding Keyword Cannibalization

    6.Content Delivery & Search Spider Control
    - Restricting Spider Access
    - Duplicate Content Issues
    - International & Multiple Language Issues
    - Cloaking and Segmenting Content Delivery

    7.Additional Resources

    URL - http://www.seomoz.org/items/view/5

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    6. Viral Marketing and Linkbait on the Web
    Viral Marketing and Linkbait on the Web

    This article serves as a guide to creating, launching and promoting linkbait and viral content on the Internet. Covering all aspects of the linkbait genre, the guide explains what constitutes linkbait, who appreciates and spreads it and how it is used for maximum exposure and return. The guide also covers twelve potential linkbait formats, and offers guidelines on how traditional businesses, operating online, can use linkbait in an appropriate manner.

    URL - http://www.seomoz.org/items/view/8

    7. The Professional's Guide to Blogging
    The Professional's Guide to Blogging

    This article serves as a guide to defining and understanding what blogging is and how a new blogger can create, write, and promote a blog of his or her own. It covers how to choose an appropriate blogging platform, how to optimize a blog for search engine rankings, provides tips on how to brainstorm appealing blog content, and identifies how to promote and measure the success of your blogging efforts. Additionally, at the bottom of this guide are two comprehensive appendices that provide links out to valuable blogging resources, software, tools, and plugins.

    URL - http://www.seomoz.org/items/view/12

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