[На английском] book - CauseWired: Plugging In, Getting Involved, Changing the World

Тема в разделе "Материалы по SEO", создана пользователем morfey2005, 19 фев 2010.

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  1. morfey2005


    30 янв 2008
    CauseWired: Plugging In, Getting Involved, Changing the World
    By Tom Watson

    •Publisher: Wiley
    •Number Of Pages: 272
    •Publication Date: 2008-11-10
    •ISBN-10 / ASIN: 0470375043
    •ISBN-13 / EAN: 9780470375044

    Product Description:

    An empowering road map to anyone serious about understanding the social impact on the social web, CauseWired: Plugging In, Getting Involved, Changing the World redefines twenty-first-century activism, presenting real-world stories of some of the people—famous and almost unknown—powering this movement. Filled with insider perspectives on the transformative potential of social networking through networks such as MySpace, Facebook, and SaveDarfur, this timely book reveals how you can leverage your blogs and online social networks to effect positive change, improve your communities, and change your world.

    Summary: Timely and Inspirational
    Rating: 5

    CauseWired by Tom Watson describes an ongoing revolution in philanthropy sparked by the Internet's social networks. Sites like Kiva, DonorsChoose, and Change.org allow people to choose the global or local causes that matter most to them, to donate even small sums according to their preferences and passions, and often to see how their efforts benefit those causes.

    A fluid and engaging writer, Watson, who knows the entrepreneurs behind these sites, and has participated in charitable and online start-ups from the Web's early years, describes how even Facebook and My Space allow people to add causes to their profile pages, making causes like AIDS/HIV awareness or cancer research part of their "identity." By advocating these causes with badges and inviting their "friends" to join, they raise awareness and passion even if they're not contributing money, because of youth or (temporarily) insufficient means. While major philanthropists like Warren Buffet will always play the biggest roles, a multitude of friends can make a big impact on any number of causes, from stopping genocide in Darfur to promoting women's health to education or cancer research--whatever issue hits closest to one's heart.

    Watson also describes "Flash Causes," where millions of people blog, petition, and phone politicians and bureaucracies, such as insurance company Cigna, which denied Nataline Sarkisyan a liver transplant until she died; or Mukhtaran Bibi placed under house arrest by her native Pakistan for speaking out about human rights; and even the victims of hurricane Katrina. Using the Internet's social networks, people can call up virtual storms of outrage. These can, and have, pressed higher powers into action.

    In the wake of the online groundswell that helped to elect Barack Obama, this book is timely and inspirational. Causewired is a phenomenon that is still in its infancy, but is already changing the world.

    Summary: Is your cause wired for '09
    Rating: 5

    It probably happens to you once or twice a year.

    A well known charity knocks at your door during its annual fund raising appeal. You make a donation and in return get a receipt. This brief encounter speeds your money off somewhere to help someone somehow. Or you might donate regularly to an aid agency that sends out an annual letter about a sponsored child in the third world.

    This remote control philanthropy - where your donation helps someone but you're unsure who or how - is set to change according to US author Tom Watson. In his book Cause Wired he argues that Web2.0 technology is arming not for profit organizations with "weapons of mass collaboration" and transforming how people support good causes.

    Watson believes that social networking applications like Facebook, MySpace, Linkedin etc are evolving from personal promotion into important fund raising, activist and political tools. And it seems internet users of all generations are welcoming the change. Members of Generation Y find that digitally supporting the issues they believe in is a natural extension of living their lives in public, online. And Baby Boomers are attracted because the new ways of online giving allow them to be personally involved and see results for themselves.

    Watson explains how pioneer charities are beginning to use the power of Web 2.0 to gather, sort and distribute information to donors in a way once reserved for only their very wealthiest supporters. kiva.org is probably Cause Wired's best example of online fund raising. This digital not for profit allows small scale donors to use their credit cards and laptops to help struggling entrepreneurs in developing countries. For a $25 upwards you can join with others to loan money to specific individuals in specific countries such as a group of women needing sewing machines for their garment start-up or impoverished taxi drivers urgently after car repairs. Kiva works through established non government organizations (NGOs) and the web to provide the loans, monitor repayments and continually report back to donors through reports and images from the field.

    Watson also cites other cases where digital philanthropy is achieving equally impressive results but he tempers his enthusiasm. While a campaign on a social networking site like Facebook may raise awareness of an important environmental, human rights or other issue, the actual fund raising figures for many charities still remain modest.
    Cause Wired also explores how Web2.0 can empower political organizations and community movements to connect with citizens and consumers. Perhaps Barack Obama's Presidential election campaign is among the most powerful example of new media technologies helping to win a cause.

    While Watson's 236 page book is enthusiastic about the new possibilities it acknowledges its limits. Online causes can get tens of thousands even millions of people talking. But they still need online leaders. Just like the bricks and mortar world committed individuals who can organize, coordinate, administer and generally keep things moving are still at a premium. And transitioning this digital attention to real world results is still the acid test. Once you have raised awareness you still need to motivate people to take out their cheque books and man the barricades.

    Cause Wired is a very good, easy to read book.

    It is a must for marketers in not for profit and community organizations who want their fund raising efforts to remain competitive in the coming year.

    Summary: CauseWired Makes Good Sense -- and Good Reading!
    Rating: 5

    CauseWired is a cogent roadmap of today's activist sector. This book is a fun overview of how the world of activism and philanthropy has changed during and because of the digital age. Find out what is working in social change activism and why, who is doing great work, and how you can join in the action. I highly recommend CauseWired - buy it, read it, share it.

    Summary: A roadmap to cause agents and change makers
    Rating: 5

    In the past two years I've been more and more drawn to the world of social causes. (I'm the co-founder of Ourmedia.org and the upcoming Social Media Camps.)

    But something was missing. I needed a roadmap. A guide to the world of using Web 2.0 to do good.

    So it was serendipitous that Tom Watson came along with his timely, practical and clueful "CauseWired." (Disclaimer: I'm briefly quoted in it.) I just finished reading this 225-page pearl (the paperback) and now feel much more grounded in knowing the who, what and whys of social actions and philanthropy in the digital age. And, importantly, the "OK, what now?"

    Watson, a meticulous veteran journalist, offers an accessible, thoroughgoing lay of the land: He explores the efficacy of online efforts to end the genocide in Darfur, dissects the new phenomenon of peer-to-peer philanthropy, chronicles the rise of flash causes and looks at the impact of social media open source projects. Fortunately for us, the writer offers telling anecdotes and personal storytelling to keep the narrative engaging.

    On an almost weekly basis I'm now bumping into the movers and shakers in the social causes world that Watson so artfully profiles in "CauseWired." If you're interested in getting a better grip on the burgeoning philanthropic and social change movements taking place on the Web, put down the mouse for a while and pick up Tom Watson's excellent guide to people who are changing lives and to the causes that really matter.

    Summary: An important read for personal giving
    Rating: 5

    Tom Watson captures an important moment in time that continues to unfold. He shines a light on all the fascinating changes that are taking place for personal giving, including Kiva and Donors Chose, options that I wasn't aware of. And he looks at his own experiment in group blogging, newcritics, to offer broader insights to how people organize online. It's a great, concise way to learn a lot about the revolution that's going on.

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