[Веб] Complete Web Monitoring

Тема в разделе "Литература", создана пользователем dat, 12 июл 2009.

Статус темы:
Закрыта.
Модераторы: Hilo
  1. dat

    dat

    Регистр.:
    31 окт 2007
    Сообщения:
    436
    Симпатии:
    141
    Complete Web Monitoring: Watching your visitors, performance, communities, and competitors

    Год: 2009
    Автор: Croll, Power
    Формат: PDF
    Качество: eBook
    Количество страниц: 662


    Описание: Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
    Full Description
    Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.
    Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.
    With this book you will:
    Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
    Find out your market's motivations with voice-of-the-customer research
    Measure the health and availability of your website with synthetic testing and real-user monitoring
    Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
    Understand how to assemble this data into clear reports tailored to your organization and audience
    You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.
    http://depositfiles.com/files/394jamgvj
    http://www.rapidspread.com/file.jsp?id=36bzw7ddzq
     
Статус темы:
Закрыта.