Why CRM Doesn't Work --*English

Тема в разделе "Литература", создана пользователем mitter, 14 мар 2007.

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  1. mitter

    mitter

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    Why CRM Doesn't Work:
    In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it’s time to change the game to CMR (Customer Management of Relationships). CMR allows you to empower customers so they’ll tell you what kind of information they want, what level of service they want to receive, and how they want you to communicate with them where, when, and how often. It is a bold solution for business people at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty.



    http://rapidshare.com/files/14653510/Why.CRM.Doesnt.Work.rar
     
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